Brand identity, strategy and communication methods

The 'Nederlandse Algemene Miniatuur Auto Club' NAMAC is a well established miniature car club that was no longer attracting new members. They were thus looking for a rebranding which would help to attract a younger audience and increase brand awareness. Dutchy Design created a modern, dynamic brand identity, consisting of among others a logo, pattern, colour scheme, banners and an online platform. The concept is developed around the letter M for Miniature, playfully creating the juxtaspostion of scale.

NAMAC 1
NAMAC 1
NAMAC 2
NAMAC 3
NAMAC 3
NAMAC 4
NAMAC 5
NAMAC 6
NAMAC 6
NAMAC 7
NAMAC 7
NAMAC 8

Colours

NAMAC 10
NAMAC 10
NAMAC 11



Branding solution inquiry?