Naming, brand strategy, brand identity and digital.

MoveMove is an initiative of MultiTankcard (MTc), a trusted brand of the largest group of business lease drivers. MoveMove is a transaction platform that allows customers to use different means of transport around the world using a single card. For this concept we developed the naming strategy, brand identity an and all visual and communication assets.

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MoveMove 2
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  • ready to MoveMove? let's go!
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MoveMove 7

Colours

We curated a pre-selection of colours in order to create clarification and distinction in the brand architecture.

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MoveMove 9
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Header

Poppins SemiBold

Subheader

Poppins Regular

Body

Poppins Regular

a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed orci dolor, ullamcorper eget turpis ut, dictum cursus leo.
Nulla auctor libero nec lectus auctor, in consequat mi commodo. Sed vel finibus metus. Morbi gravida nulla magna.

Header

Poppins SemiBold

a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0

Subheader

Poppins Regular

a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0

Body

Poppins Regular

a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
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MoveMove 12
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