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Challenge

Our challenge was to transform a traditional digital agency to an innovation partner. Outperform the competitors and target CEO's, COO's & CMO's on a global scale.

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Solution

Reposition info.nl as an innovation studio. Defined the target audience, narrative and tone of voice. Created the corporate and visual identity and developed a digital platform with partners, lead generation, marketing automations and go-to-market strategy.

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Result

Thanks to the rebranding, INFO has a solid foundation for future growth. The new platform has already led to an increase in marketing leads.

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Brand Architecture

Innovation start's with an idea. With time it becomes clearer and solid. We used this philosophy to define the business proposition and execute it in the brand collateral.

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"Designing a brand is a hard and sometimes even emotional task, and I felt guided through the process all the way."

With Dutchy Design, we found a partner that understood, challenged us and then threw their own creativity in the mix. Designing a brand is a hard and sometimes even emotional task, and I felt guided through the process all the way. Within three iterations they managed to guide us from showing a wide spectrum of possibilities at the start, to a clear design direction based on our feedback that felt right. The result was and is amazing; a highly recognizable but versatile style, in which we really found the new us.

Remmert Stipdonk CEO at INFO
  • We are your business innovation partner.
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Excited to work with us?

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