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Challenge

We where asked to create a strong and distinctive brand. Align the brand to appeal to a younger audience, develop the guidelines for all digital and print collateral.

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Solution

As a foundation we used nature, then morphed this with an equalizer which resulted in natural shapes and expressive colours. Movement was animated and implemented per song, making each piece unique.

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Result

Brand alignment on all digital platforms and print collateral. Developed identity systems for artist releases.

Spotify

Apple Music Playlist

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Brand Architecture

The brand is constantly evolving and is in essence shaped by its artists, making each piece unique and personal.

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