UBS has a rich history of supporting cultural and artistic endeavors across the world focusing on exploring and collecting contemporary art as well as supporting educational art activities.
This longstanding partnership with regional and global art partners and their art capabilities enable UBS's clients and art enthusiasts to participate in the art world and testify to their passion for contemporary art. UBS has been leading partner of Art Basel since 1994.
In close collaboration with the UBS Brand Activation, Sponsorship &Events Department we designed and produced the printed and digital invitation material for both the 2017 and 2018 Art Basel fairs and the “Artist Talks” events. The Art Basel materials included a premium invitation box including, access cards, information on the Art Basel shows and the UBS Art Collection.
Art Basel in Basel
UBS has been a leading partner of Art Basel in Basel since 1994, and are proud of what it offers the community.
As the European edition of one of the world’s most important art fairs, Art Basel in Basel attracts roughly 98,000 visitors each year with a mesmerising mix of artworks from modern and emerging stars.
The show is split up into eight categories, each showcasing the finest work from a variety of mediums including paintings, sculpture, installations, film and videos, multiples, prints, photography, and live performance.
The Basel show brings the international artworld together, with the world's leading galleries showing the works of over 4,000 artists. A full program of artworld talks takes place each day. Exhibitions and events are also offered by cultural institutions in Basel and the surrounding area, creating an exciting, region-wide art week.
Art Basel in Miami Beach
This year marks the 16th edition of Art Basel in Miami Beach, one of the most prestigious art shows in the world. UBS has been the proud lead partner of this event since its inception in 2002.
Over the past 16 years, Art Basel in Miami Beach has developed into an essential art show with its groundbreaking and visionary programs. Each year, more than 250 galleries from North America, Latin America, Europe, Asia and Africa exhibit works by more than 4,000 artists.
In the American show, leading galleries from North America, Latin America, Europe, Asia and Africa show significant work from the masters of Modern and contemporary art, as well as the new generation of emerging stars. Paintings, sculptures, installations, photographs, films, and editioned works of the highest quality are on display in the main exhibition hall.
Art Basel in Hong Kong
With half of its participating galleries being from Asia, Art Basel in Hong Kong plays a significant role in the international art world providing a portal to the region\'s art scene. The new show also gives global galleries a platform in Asia to demonstrate how they work with artists, and allows them to bring their highest quality work to Hong Kong.
Artist talks hosted by
Fondation Beyeler and UBS
Artist Talks is a program organized by the Fondation Beyeler and UBS in which internationally renowned contemporary artists speak about their work. The events will take place in the Fondation Beyeler in Riehen and other cultural institutions in Europe, Asia and the Americas.
The talks have an open, dynamic format and range from traditional artist’s talks to moderated conversations between artists and prominent figures from the art world. The Artist Talks are held at the Fondation Beyeler in Riehen/Basel and at other art institutions in Europe, Asia, Latin America and the USA.
Fondation Beyeler, one of the most famous museums for modern and contemporary art in Switzerland, opened its doors to the public in 1997. Inside lies an admired collection of Hildy and Ernst Beyeler, and every year the space plays host to major exhibitions.