M&A: Create a successful branding
Mergers and acquisitions (M&A) are becoming increasingly common in the hope of being able to manage the current, complex changes in the market. However, a large proportion of these M&A's do not achieve their intended goals. The successful mergers and acquisitions which were able to boost their shareholders return, were due to the reason that they didn’t consider their branding as an afterthought. But how do you develop a successful brand during an M&A?