Your brand strategy defines everything that you as a brand stand for; the promise you make and the personality you convey. It reinforces your position in the market, how you distinguish yourself from your competitors and which audiences you want to connect with. When conveyed successfully, a well-defined brand strategy contributes to evoke a strong feeling inside the minds of your consumers.
The internal audit establishes a baseline for your (re)branding. Through the audit, we map your strengths and weaknesses, and we align the way your client sees you with how you see yourself and how your company should be seen in order to line up with the goals of key partners and stakeholders.
With this service, we establish the position of your brand in the grander scheme of things and compare it to your competitors’ positions by taking a closer look at your USPs and how these line up with your key values. If needed, we are also available to write your positioning statement.
Based on the AIDA model, we will map your customer journey, and identify the different touch points and whether they are superfluous, lacking or exactly where they should be. This also allows us to replicate your clients’ experiences and to see if the journey lines up with the different buyer personas that we create for you.
During our brand workshop, we will together make the abstract idea of “your brand” into something concrete. After doing the exercises, the team gets a common language to describe what their company is about, and all subsequent decisions about positioning and strategy, visuals, voice, and identity become easier.
Marketing Insights & Trends
We leverage our extensive experience to provide you with applicable marketing insights and trends. We also keep an eye on your competitors and keep track of marketing developments that are relevant to your industry. In addition, we map your customers’ buying behaviour to determine your market potential.
We know “what’s in a name” and will help you to align your company’s naming with your goals and brand, and to make sure that it delivers on your brand’s promise. We can also help you to formulate your vision and mission statements and are available to create your boilerplate text.
Your tone of voice and vernacular should underscore your brand’s identity, and we are happy to help you choose the verbal branding that reflects who you are (or who you want to be). Based on your objectives and KPIs, we will create a content and media plan that aligns with them and that encourages brand engagement.