The 'Nederlandse Algemene Miniatuur Auto Club' NAMAC is a well established miniature car club that was no longer attracting new members. They were thus looking for a rebranding which would help to attract a younger audience and increase brand awareness. Dutchy Design created a modern, dynamic brand identity, consisting of among others a logo, pattern, colour scheme, banners and an online platform. The concept is developed around the letter M for Miniature, playfully creating the juxtaspostion of scale.
Dutchy Design is result-orientated: we provide commercial creativity services. We embrace and provoke new ways of thinking and doing in order to help our clients navigate through rapidly changing competitive environments. Dutchy Design creates value by earning consumer attention through engagement resulting in a synergy of the brand.