A logo is one of the key success factors of a brand. The meaning of a logo is as important as how it looks – it supposed to be able to identify a business in its simplest form by the use of an icon. This is why in Dutchy Design we strongly emphasise in the research aspect and discussion with clients before the going to the design phase. This is to ensure that the logo designed will identify the business properly and become memorable for the customers.

A brand’s typeface enhances the visual imaging presented by the logo – it could give a powerful and unique part of the brand identity as whole. A brand that changes their typography could change entirely the brand image in the eyes of their customers. We will work together with you either to choose an existing typography or to design a customised typography that could translate your brand strategy into brand identity.

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