A brand book is a vital tool for identifying your brand and is the peak of your whole corporate identity. It is a set of visual guidelines and corporate standards, regulations for practical use of the corporate identity in the daily work of your business or for external parties. Instead of limiting creativity, a brand book actually allows designers to be more creative by focusing on the part they can add value to instead of changing things just to be different. Your brand book will keep your business’ corporate identity intact and by this helping you to build trust and reassurance with your customers. Because everything you produce has a common style of theme, it will be easier for customers to perceive your desired brand image.

Check out Dutchy Design’s Brand Book

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